Overview

• A DOJ-filed FTC complaint alleged Disney failed to mark certain YouTube uploads as “Made for Kids,” enabling collection of personal information from viewers under 13.
• YouTube told Disney in June 2020 it had reclassified more than 300 Disney videos as child-directed, yet the company continued relying on channel-level defaults rather than reviewing individual videos.
• Under the settlement, Disney will establish an audience and video-review program to ensure proper designations on YouTube, with the obligation potentially shifting if YouTube adopts effective age‑assurance technology.
• The complaint says mislabeling allowed targeted advertising on child-directed videos and that Disney shared in YouTube ad revenue and also sold ads directly.
• Disney said the agreement covers some content distributed on YouTube and does not involve Disney-owned platforms, as the FTC highlights continued COPPA enforcement following YouTube’s 2019 case.