Particle.news
Download on the App Store

Disney to Let Subscribers Create AI Content on Disney+ as Backlash Builds

Key details—partners, ownership, moderation, timing, compensation—remain unclear.

Overview

  • On an earnings call, CEO Bob Iger said Disney+ will enable subscribers to create and share mostly short‑form, AI‑generated content to boost engagement.
  • Iger described talks with generative‑AI companies as productive and emphasized protecting Disney intellectual property, while withholding partner names, tools, policies, and rollout dates.
  • He also pointed to upcoming game‑like experiences linked to Disney’s partnership with Epic Games.
  • The Owl House creator Dana Terrace urged fans to unsubscribe from Disney+ and to pirate her show in protest of the AI plan.
  • Artists and commentators raised concerns over ownership, compensation, moderation, and environmental costs, as Disney pursues a copyright lawsuit against Midjourney.