Disney+ to Implement Paid Password Sharing and Crackdown Measures Starting This Summer

Disney+ announces a stricter approach to password sharing, following Netflix's lead, with plans to offer paid sharing options later this year.

Disney+ to begin enforcing stricter password sharing rules starting this summer, aiming to convert unauthorized users into paying subscribers.
Subscribers suspected of sharing passwords outside their household will be offered options to legitimize sharing for an additional fee.
The crackdown is part of Disney's broader strategy to enhance subscriber growth and improve the customer experience.
Paid sharing options, inspired by Netflix's successful model, are expected to contribute to Disney's profitability in the latter half of 2024.
The move coincides with Disney+ and Hulu updating their terms of service to explicitly forbid sharing login details outside the primary residence.