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Disney to Fold Hulu Into Disney+ App by 2026

This consolidation marks Disney’s pivot from chasing subscriber growth to prioritizing direct-to-consumer profitability

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Disney is facing headwinds from the growing cord-cutting trend.
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Overview

  • Disney plans to retire the standalone Hulu app next year and move its full content catalog into Disney+ as its primary streaming service.
  • The merger follows Disney’s June acquisition of Comcast’s remaining Hulu stake, giving the company sole control over the platform.
  • Disney reported a combined Disney+/Hulu subscriber base of 183 million and plans to stop disclosing subscriber figures starting in 2026.
  • Executives project billions in savings by consolidating technology infrastructure and streamlining operations across the unified service.
  • Some subscribers have criticized the Disney+ interface as clunky and voiced concerns about reduced competition in the streaming market.