Disney+ to Enforce Password-Sharing Rules This Summer
Disney+ announces a crackdown on password sharing, aiming to enhance customer experience and grow its subscriber base.
- Disney+ will begin enforcing new password-sharing rules this summer, targeting accounts shared outside the household.
- Subscribers will have the option to add users outside their household for an additional fee, details of which are yet to be disclosed.
- The crackdown follows a trend among streaming services, with Netflix already implementing similar measures.
- Disney+ and Hulu users have been notified about the updated subscriber terms, effective March 14 for existing users.
- The move is part of Disney's efforts to address subscriber losses and improve profitability.