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5d ago

Disney to End Subscriber and ARPU Reporting for Disney+, Hulu and ESPN+

Disney will switch its streaming disclosures to direct-to-consumer profitability metrics following a profitable June quarter.

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Overview

  • Beginning with its fiscal first quarter of 2026 report for Disney+ and Hulu and the September 2025 quarter for ESPN+, Disney will no longer publish paid subscriber counts or average revenue per user.
  • The company will instead provide Entertainment Direct-to-Consumer profitability metrics to better align financial disclosures with how it evaluates streaming performance.
  • Disney’s streaming segment posted a 6 percent revenue gain and delivered $346 million in profit during the June quarter.
  • Combined Disney+ and Hulu subscribers reached 183 million by the end of June, and management expects over 10 million more additions in the July–September period thanks to an expanded Charter deal.
  • The change follows similar moves by Netflix and reflects Disney’s shift from prioritizing subscriber growth to emphasizing sustainable profitability.