Disney to Double Cruise Fleet by 2031 with $12 Billion Investment

The entertainment giant plans seven new ships, including its first in Asia, as it expands its cruise operations to capture rising demand.

Disney's $12 billion expansion will increase its cruise fleet from six to 13 ships by 2031, with the first new ship, Disney Treasure, launching this month.
The cruise business currently accounts for only 5% of the Caribbean market and 2.5% globally, leaving significant room for growth.
Disney's premium cruises, offering themed experiences, command prices more than double competitors like Royal Caribbean, with strong consumer demand supporting the strategy.
The company is targeting Asia with its upcoming Disney Adventure ship, set to launch in Singapore in 2025 to attract affluent travelers from the region.
This cruise expansion comes as Disney faces challenges in its traditional TV business and aims to diversify revenue streams while leveraging its parks and experiences division.