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6d ago

Disney+ to Add User-Generated AI Videos and Game-Like Features in Major Pivot

CEO Bob Iger says Disney is negotiating AI partnerships to protect its IP during the app’s shift toward interactivity.

Disney+ eyes AI for user-generated content
Chief executive officer and chairman of The Walt Disney Company Bob Iger and Mickey Mouse look on before ringing the opening bell at the New York Stock Exchange (NYSE), November 27, 2017 in New York City. Disney is marking the company's 60th anniversary as a listed company on the NYSE.
Disney announced a service that allows users to generate AI content on Disney+, effectively opening up the floodgates to AI slop.
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Overview

  • Iger confirmed Disney+ will host mostly short-form, AI-generated user videos, giving subscribers tools to create and share inside the app.
  • Disney did not name AI partners or provide a rollout timeline or moderation plan, though Iger described ongoing talks as productive.
  • The company is emphasizing IP protection and continues legal actions against some AI firms, including a lawsuit involving Midjourney.
  • Game-like features are planned via Disney’s Epic Games tie-up as Disney+ expands into a broader portal with commerce and theme-park integrations.
  • Early reaction on social media from many subscribers has been negative, while Disney also touts AI for efficiency in production and office workflows.