Overview
- Disney announced the feature at its CES Tech & Data Showcase, confirming a U.S. rollout later in 2026.
- Executives say the feed will be refreshed in real time and may include original shorts, repurposed social clips, and re-edited scenes from longer titles.
- The plan builds on ESPN’s Verts vertical feed introduced in August 2025, which Disney says informed product design and user insights.
- Disney also unveiled advertiser tools including a video-generation product entering beta with select clients in the coming months, a new Brand Impact Metric, and Compass upgrades tied to external measurement partners.
- Leaders cite a mobile-first focus on Gen Z and Gen Alpha viewing habits, with future AI-enabled content possibilities linked to Disney’s recent OpenAI collaboration.