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Disney Tests Third ‘Ultimate’ Dining Plan Tier and New Branding in Guest Surveys

Screenshots from guest surveys reveal a potential higher-tier option alongside alternative branding—pricing remains unannounced, with rollout plans still pending.

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Overview

  • Guest surveys outline a third Dining Plan tier labeled “Ultimate” or “Deluxe,” offering two table-service meals, one quick-service meal, one snack and a refillable mug per night.
  • Alternative names proposed include On-the-Go Dining Plan for the quick-service option and Essentials Dining Plan for the standard package.
  • Screenshots of the survey questions were submitted by Walt Disney World guests and published by TouringPlans and WDWMAGIC.
  • Disney has not confirmed any Dining Plan changes and the surveys omit pricing, effective dates and launch details.
  • The proposed Ultimate/Deluxe tier mirrors the pre-2020 Deluxe Dining Plan, suggesting Disney is exploring a return of its higher-level package.