Overview

• A Walt Disney World survey sent to recent visitors asks them to rate their familiarity with and appeal of a broad roster of Disney villains, including rare characters such as The Horned King, Stromboli, Ratigan and Madam Mim.
• Disney has confirmed the new Villains land will include two major attractions along with themed dining and immersive shopping but has not set an opening date.
• The survey asks guests to indicate familiarity on a four-point scale from “Very familiar” to “Unaware” and appeal on a five-point scale from “Very appealing” to “Very unappealing.”
• Including deep-cut villains not yet officially announced suggests Disney aims to balance nostalgia for marquee antagonists with fresh creative opportunities.
• Reporters note practical constraints for animal villains like Scar or Shere Khan may lead to their representation through shows, merchandise or ride concepts rather than live meet-and-greets.