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Disney Studios Pivot to Original Films to Win Back Gen Z Men

Bob Iger says the priority is great movies, with a new team courting younger male moviegoers.

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Overview

  • Variety reports Disney has been pressing creatives for films tailored to men ages 13–28, soliciting new IP such as globe-trotting adventures, treasure hunts, and Halloween-season titles.
  • David Greenbaum is leading the push across live action and 20th Century Studios, with former Paramount executive Daria Cercek hired to help source and shape projects.
  • Iger recently told investors the studio will not favor existing IP over originals, reinforcing a quality-over-volume stance as the company reassesses its theatrical slate.
  • The strategy follows franchise fatigue, with Marvel’s Fantastic Four: First Steps underperforming and no Star Wars film in theaters since 2019, though a Mandalorian & Grogu feature is planned for next year.
  • Disney also took a reported $1.5 billion equity stake tied to Fortnite to reach younger audiences, and some coverage says leadership is weighing fewer sequels and a rethink of reliance on Marvel and Lucasfilm chiefs, with no formal changes announced.