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Disney Store’s TikTok Shop Launch Expands With New Disney x Formula 1 Drop Tied to Las Vegas GP

The multi-year Fuel the Magic program targets younger fans through timed releases with on-site spectacle.

Overview

  • Disney Store is now live on TikTok Shop with an exclusive Disney x Formula 1 collection also available on DisneyStore.com.
  • A follow-up drop adds items including a $250 windbreaker, a $150 pullover hoodie, a $55 T-shirt, and a $20 shield pin.
  • Select pieces were created for the Las Vegas Grand Prix, with merchandise sold online and on site at the race.
  • Designs feature combined branding such as a Mickey and Formula 1 crest, a Las Vegas circuit graphic, and official F1 logos.
  • Creator partnerships are slated to roll out in the coming months as the collaboration continues through the 2026–2027 seasons, with character appearances announced for events.