Disney Store Times Square Doubles Down on Holiday Experience With NYC Exclusives and Hot ‘Tangled’ Drop

Overview

• The 20,000-square-foot Times Square location features two levels of themed merchandise, holiday decor, and built-in photo ops.
• Each morning, cast members select a shopper to unlock the store during a ceremonial opening and give them a small key replica.
• Select New York City–themed items are exclusive to this site, with staff pointing to the Minnie Mouse Lady Liberty plush as a top seller.
• The Tangled 15th anniversary collection drew immediate interest at opening, with the limited-edition Rapunzel doll reportedly selling fast.
• Certain seasonal products are available only at Disney Store locations or on DisneyStore.com, including the Mickey Mouse Reindeer Holiday Plush embroidered with “Disney Store 2025.”