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Disney Store Launches Pastel Lotso Loungefly Backpack and Scented Ears

This release underscores Disney’s strategy of leveraging sensory features through staggered retailer-exclusive drops to stoke collectible demand

Lotso Loungefly Ear Headband
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Overview

  • The Lotso-themed mini backpack is priced at $90 and features pastel corduroy texture, 3-D accents, a main zip compartment, front pouch, side pockets, adjustable straps and a top handle.
  • The matching ear headband costs $44.99 and offers embroidered Lotso faces on each padded ear infused with a signature strawberry scent.
  • Disney Store added the set to its online shop on August 18 after debuting the scented ears at Disney Springs on August 14.
  • Coverage varies on classification, with some outlets placing the drop in the Pastel Character Series and others labeling it as a villains-themed Loungefly collection.
  • The launch follows multiple August Loungefly releases across Disney parks, the Disney Store website and third-party retailers that have driven rapid sell-outs.