Particle.news
Download on the App Store

Disney Store Launches on TikTok Shop With Exclusive Formula 1 Capsule

The launch aims to reach younger fans as part of the Fuel the Magic partnership running through 2027.

Overview

  • Disney opened a TikTok Shop storefront featuring a Disney x Formula 1 collection available only on TikTok Shop and DisneyStore.com.
  • Newly added items include an adult pullover hoodie at $150, an adult T‑shirt at $55, and a shield pin at $20, all available now.
  • The inaugural capsule spans 25 products, ranging from a $15 sticker set to a limited‑edition $250 windbreaker.
  • Select pieces carry Las Vegas Grand Prix styling, and on‑site sales are planned at the race weekend.
  • The collaboration is part of a multi‑year program with character appearances at events, including a planned moment with Mickey Mouse conducting the Bellagio fountains, continuing through the 2026 and 2027 seasons.