Overview
- Variety reports the deal covers an original animated preschool series for Disney Jr. and Disney+ plus new live-action projects for kids, tweens, teens, and families and a curated presentation of Like Nastya’s existing library.
- Like Nastya is a global YouTube brand that began in 2016 and now runs more than 25 channels with roughly 450 million subscribers across 22 languages.
- Anna Radzinskaia, the founder and mother of Anastasiia (Nastya), praised the partnership in a quoted statement calling it an opportunity to create work for a new generation.
- This deal follows a string of recent Disney creator partnerships and the company’s move to surface short-form vertical video on its platforms through a content-sharing initiative with TikTok.
- Variety and other coverage say key commercial and production details have not been disclosed, so observers should watch for announced budgets, creative leads, and release windows to judge the partnership’s near-term impact.