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Disney Signals AI UGC and Game-Like Features for Disney+

The company frames the shift as a way to drive engagement under strict IP protections.

Overview

  • On its Q4 earnings call, CEO Bob Iger said Disney+ will let subscribers create and view mostly short-form, AI-generated user videos.
  • Iger said Disney aims to integrate game-like features on Disney+ by leveraging its investment and collaboration with Epic Games.
  • Disney is holding what Iger called productive talks with AI companies focused on partnerships and IP safeguards, but it disclosed no timeline or named partners.
  • The move comes as Disney continues legal actions against AI firms such as Midjourney and has issued cease-and-desist letters to services using its characters without permission.
  • Disney reported Disney+ subscriber growth this quarter and plans to boost 2026 content spending by $1 billion, while coverage highlights unresolved moderation, safety, and creator-compensation questions.