Disney Shifts Focus Away from Politics Under Bob Iger
The company settles lawsuits and scales back political messaging to prioritize entertainment and rebuild its reputation.
- Disney has settled a defamation lawsuit with President-elect Donald Trump, agreeing to pay $16 million in legal fees and donations to his presidential library.
- The company has removed a transgender athlete storyline from Pixar's upcoming animated series 'Win or Lose,' citing parental preferences for handling such topics individually.
- Disney's legal and public battles with Florida Governor Ron DeSantis over LGBTQ+ policies and corporate governance have ended, with both parties reaching a settlement.
- CEO Bob Iger has emphasized a return to Disney's core mission of entertainment, avoiding politically charged content to appeal to a broader audience.
- Despite efforts to depoliticize, Disney continues to face challenges with its perception as 'woke,' particularly with upcoming projects like 'Snow White' and an African-American Captain America in 2025.