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Disney Sets June for Global Password-Sharing Crackdown on Disney+

Aiming to boost subscriber growth and profitability, Disney will restrict password sharing on Disney+, allowing external member additions for a fee.

  • Disney to implement password-sharing crackdown on Disney+ starting in June, expanding globally by September.
  • The move aims to boost subscriber growth and profitability, following a similar successful strategy by Netflix.
  • Subscribers will be able to add members outside their households for an additional fee, though the cost is not specified.
  • The crackdown is part of Disney's broader strategy to achieve double-digit margins in its streaming business.
  • Investors have shown support for Disney's direction, with CEO Bob Iger receiving a decisive endorsement at a recent shareholder meeting.
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