Disney Sets June for Global Password-Sharing Crackdown on Disney+
Aiming to boost subscriber growth and profitability, Disney will restrict password sharing on Disney+, allowing external member additions for a fee.
- Disney to implement password-sharing crackdown on Disney+ starting in June, expanding globally by September.
- The move aims to boost subscriber growth and profitability, following a similar successful strategy by Netflix.
- Subscribers will be able to add members outside their households for an additional fee, though the cost is not specified.
- The crackdown is part of Disney's broader strategy to achieve double-digit margins in its streaming business.
- Investors have shown support for Disney's direction, with CEO Bob Iger receiving a decisive endorsement at a recent shareholder meeting.