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Disney+ Set for AI UGC and Game-Like Features in Sweeping Overhaul, Iger Says

Iger positions the pivot as an IP-safe expansion built through deals with AI firms.

Overview

  • On Disney’s Q4 earnings call, Bob Iger said Disney+ will let subscribers create and share mostly short‑form AI-generated videos.
  • He said Disney’s investment in Epic Games will help bring game‑like features into the app.
  • Disney plans to evolve the service into a portal for parks, cruises, commerce, and more personalized experiences.
  • Executives are holding “productive” talks with AI companies to protect Disney’s intellectual property even as the company pursues lawsuits against Midjourney and MiniMax.
  • Disney reported that Disney+ added 3.8 million subscribers this quarter and signaled higher 2026 content spending, while offering no timeline or moderation details for the new AI tools.