Disney Sells Out 96th Oscars Ad Inventory on ABC

The sold-out advertising slots for the upcoming Oscars telecast are estimated to generate $120 million in revenue.

Disney has sold out its ad inventory for the 96th Oscars telecast on ABC, generating an estimated $120 million in revenue.
A wide range of sponsors across 17 categories, including major brands like Airbnb, PepsiCo, and Rolex, will be featured during the broadcast.
This year's Oscars will introduce several firsts for brands, including a red carpet live stream sponsored by TikTok and an in-show moment from Don Julio.
The Oscars telecast continues to attract significant viewership, with last year's ceremony seeing a 13% increase to 18.8 million viewers.
The event will be hosted by Jimmy Kimmel and broadcast live from the Dolby Theatre at Ovation Hollywood in over 200 territories worldwide.