Disney Sells Out 2025 Oscars Ad Inventory Across TV and Streaming Platforms

Ad slots for the 97th Oscars, airing on ABC, Hulu, and Disney+, were sold at rates between $1.7M and $2.3M, with high demand from diverse industries and international sponsors.

Disney confirmed the complete sell-out of ad inventory for the 2025 Oscars, with 30-second spots priced between $1.7 million and $2.3 million, consistent with 2024 rates.
The event will air live on ABC and Hulu in the U.S. and stream internationally on Disney+, marking the first year with international sponsorships on the platform, including Christian Dior Parfum.
Over 20 industries are represented among advertisers, with prominent sponsors like Rolex, T-Mobile, Prudential, and first-time participants such as Airbnb and Audi.
Custom creative integrations and expanded ad opportunities, including tie-ins with shows like 'Good Morning America' and 'Live With Kelly and Mark,' were part of Disney's broader advertising strategy.
The 97th Oscars, hosted by Conan O’Brien, will broadcast from the Dolby Theatre and feature live pre-show coverage, continuing its role as a major platform for global brands to connect with audiences.