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4w ago

Disney+ rolls out 'Perks' loyalty program for US subscribers

Disney+ Perks offers free trials, discounts, sweepstakes to curb subscriber churn; Hulu’s version launches June 2.

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Overview

  • The Disney+ Perks program went live in the US on May 29 with 12 initial benefits, including a six-month DashPass trial, 20 percent off Adidas, 15 percent off Funko and Loungefly, and discounted Walt Disney World resort rates.
  • Subscribers can enter exclusive sweepstakes for Freakier Friday world premiere tickets and a four-night Disney Destiny cruise departing Fort Lauderdale in November.
  • All Disney+ standalone and bundle subscribers in the US can access Perks at no extra charge through a dedicated dashboard on the Disney+ website.
  • Hulu’s Perks program launches June 2 with weekly drops through summer, offering chances to win tickets to Lollapalooza, Comic-Con and Jimmy Kimmel Live! as well as deals from Microsoft, LG and other partners.
  • Disney plans to expand Disney+ Perks internationally later in 2025 as part of its strategy to reduce churn and boost engagement in a competitive streaming market.