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Disney Rolls Out Mickey Mouse Club 70th Anniversary Collection Online and in Parks

The rollout underscores a nostalgia-first strategy against a backdrop of limited Disney+ access to the 1955 series.

Overview

  • The Disney Store’s new line features vintage-style apparel, accessories, toys, home goods and collectibles tied to the show’s 70th anniversary.
  • A limited-edition 11-inch Mouseketeer doll is on sale for $99.99 with a run of 3,750 units and includes a certificate and TV-themed display box.
  • A playable Mousegetar replica is offered at $99.99, and several musical items, including a plush and a figurine, play the ‘Mickey Mouse March.’
  • Merchandise is live online and appearing at park locations such as Disneyland’s Emporium, Le Petit Chalet and Disneyana, and at EPCOT and Disney Springs at Walt Disney World.
  • Disney Store is promoting free standard shipping on orders of $85 or more with code SHIPMAGIC, and the assortment also includes a limited-release MagicBand+.