Overview

• Disneyland Resort shops opened their Halloween assortment on August 3 with Hocus Pocus and Evil Queen friendship bracelets, EARresistibles pumpkin figures, glow necklaces, tote bags and three new Minnie ear headbands.
• Magic Kingdom’s Emporium debuted the park’s 2025 Halloween collection on August 4, stocking spirit jerseys, themed apparel, home decor, plush and accessories inspired by franchises from Nightmare Before Christmas to Winnie the Pooh.
• The Disney Store website simultaneously launched an expanded Nightmare Before Christmas line, featuring an Oogie Boogie glow-in-the-dark spirit jersey, MagicBand+, Loungefly backpacks, mugs and seasonal apparel.
• Popular pieces such as knit ghost ears and Halloween-themed headband plushes have sold out quickly and been restocked to meet strong guest demand.
• This multi-channel merchandise rollout is timed to enhance guest experiences at Mickey’s Not-So-Scary Halloween Party, Oogie Boogie Bash and other fall events while driving retail engagement.