Overview
- Disney+ will lift the ad-supported plan to $11.99 a month and the premium plan to $18.99, with the annual premium option rising to $189.99.
- Bundle rates will increase by $2–$3 depending on the package, including Disney+ with Hulu, Disney+–Hulu–ESPN options, and bundles that include HBO Max; NFL+ pricing is unchanged.
- Disney links the move to its strategy to improve the quality of revenue after reporting its streaming business turned profitable last year.
- The company had flagged increases during its third-quarter update and said it expects modest Disney+ subscriber growth in the fourth fiscal quarter.
- The changes are confirmed for the United States only, following a limited September promo in Mexico, as some users voice cancellations over the Jimmy Kimmel suspension and free rivals like Pluto TV spotlight no-cost viewing.