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Disney Raises Disney+ and Hulu Prices With New U.S. Rates Taking Effect Oct. 21

The company says the increases were planned months in advance to support its streaming profit goals.

Overview

  • Disney+ with ads will rise $2 to $11.99 per month, the ad‑free Premium tier will climb $3 to $18.99, and the annual Premium plan will increase to $189.99.
  • Most bundles will cost more: Disney+ and Hulu with ads moves to $12.99; Disney+, Hulu, and ESPN Select with ads goes to $19.99; the ad‑free Disney+/Hulu with ESPN Select (ads) rises to $29.99.
  • Exceptions remain: the ad‑free Disney+ and Hulu Duo stays $19.99, and ESPN Unlimited bundles stay at $35.99 with ads or $44.99 ad‑free; a legacy Disney+ Premium, Hulu, ESPN Select plan increases to $24.99 for existing subscribers.
  • Hulu’s ad‑supported plan increases to $11.99 per month while its ad‑free tier stays $18.99, ESPN Select goes to $12.99, and Hulu + Live TV rises to $82.99 with ads or $95.99 ad‑free.
  • Disney posted the changes on customer support pages, marking the fourth straight year of streaming price hikes as it seeks higher per‑user revenue; the news follows cancellations tied to the brief Jimmy Kimmel suspension, which Disney says is unrelated.