Disney+ Price Hikes Trigger Subscriber Pullbacks, Shift to Short-Term Sign-Ups

New reporting points to quiet cancellations driven by rising bills that outpace how often many subscribers watch.

Overview

Disney+ raised U.S. prices on October 21 to $11.99 per month for With Ads and $18.99 for Premium, with a $189.99 annual Premium option reported.
Articles describe many longtime users canceling or pausing service rather than keeping automatic, year-round subscriptions.
Bundles are losing their grip on retention, with Disney+ and Hulu With Ads at $12.99 per month and the Disney+–Hulu–ESPN Select bundle at $19.99 per month.
Industry-wide increases add pressure, with Spotify at $11.99 for Premium Individual, Apple TV+ at $12.99, and Netflix listing Standard at $17.99 and Premium at $24.99 per month.
More consumers are adopting a subscribe-watch-cancel rhythm timed to major releases, with titles like Zootopia 2 and future franchise projects cited as planning anchors.