Overview
- The Wall Street Journal reported Wednesday that Disney is preparing to eliminate up to 1,000 roles in the coming weeks, and Deadline and Variety echoed the report as Disney declined to comment.
- Many of the expected reductions target the consolidated enterprise marketing organization known internally as Project Imagine, which combines film, TV, streaming, sports, and experiences marketing.
- Sources cited by multiple outlets say the layoff plan was drawn up before Josh D’Amaro became CEO on March 18, placing execution under his tenure rather than authorship.
- The reported total equals less than 1% of Disney’s roughly 231,000 employees, with about four‑fifths based in the parks and consumer products division that has continued to expand.
- The move follows earlier cuts that removed more than 8,000 jobs since 2022 and aligns with efforts to integrate Disney+ and Hulu and to use Bain & Co. for cost strategy to shift resources toward digital priorities.