Overview
- On the Q4 earnings call, Bob Iger outlined plans for Disney+ users to create and view mostly short-form content using AI tools.
- He said Disney will integrate game-like features into Disney+, leveraging the company’s $1.5 billion stake in Epic Games.
- Iger described positioning Disney+ as a portal to all things Disney, with opportunities for commerce and deeper links to parks, hotels, and cruises.
- He emphasized deploying AI across the company to improve efficiency in production, office workflows, data use, and customer engagement.
- Disney is holding productive talks with AI firms to protect its intellectual property as it continues litigation such as the June suit against Midjourney.