Overview
- Luke Kang, Disney's Asia Pacific president, detailed the approach at the APAC Content Showcase in Hong Kong.
- The company aims to fold ESPN into Disney+ to position the service as a regional destination for live sports.
- Launches will be staged as rights become available, using a tiered mix of regional properties and locally popular content.
- ESPN access on Disney+ began in Australia and New Zealand earlier this year as a beachhead for wider expansion.
- Disney has tested event-based broadcasts, including a friendly soccer match in Korea, while evaluating longer-term rights deals.