Overview
- The Paramus pop-up began welcoming shoppers on Thursday, Sept. 3, 2026 at 4:00 p.m. in a 2,300-square-foot former PINK space at Westfield Garden State Plaza and will remain open through the 2026 holiday season with six-day weekly hours.
- Go! Retail Group is operating and staffing the location under a strategic partnership with Disney, handling day-to-day retailing and the immersive, event-style programming.
- This Paramus launch follows a successful prototype that opened May 23, 2026 at Ross Park Mall in Pittsburgh, where strong foot traffic and fan interest encouraged a second deployment.
- The store features heavily themed zones across Disney franchises, site-exclusive New Jersey merchandise and daily ceremonial touches such as a guest 'unlock' tradition to drive local engagement.
- Disney is treating the pop-up series as market research, tracking sales, spend-per-visitor and attendance to decide whether to expand permanent brick-and-mortar presence while giving fans a nostalgic in-person shopping option.