Overview
- The Paramus location at Westfield Garden State Plaza held a grand opening on Thursday, September 3, 2026, with doors opening at 4:00 p.m.
- The pop‑up occupies roughly 2,300 square feet on the mall’s first level and features themed zones for princesses, Pixar, Marvel and Star Wars plus location‑exclusive merchandise.
- This store will remain open through the 2026 holiday season with set hours and is operated day‑to‑day by Go! Retail Group under a collaboration with The Walt Disney Company.
- Disney says the Limited Time program is a way to reconnect with fans and gather real‑world customer behavior that can guide future real‑estate choices rather than commit to long leases now.
- The effort builds on a successful May prototype at Ross Park Mall in Pittsburgh and taps into fan nostalgia for in‑person retail, which could prompt a wider rollout if sales and attendance stay strong.