Overview
- The Paramus pop-up opened on September 3, 2026 with a 4:00 p.m. grand opening and will stay open through the 2026 holiday season with published daily hours.
- Disney partnered with Go! Retail Group to staff and run day-to-day operations, using short leases and outsourced operations to limit real-estate and staffing overhead.
- The 2,300-square-foot store features themed zones for Disney Princesses, Pixar, Marvel and Star Wars plus New Jersey‑exclusive shirts, tote bags and local decor.
- Opening-day activity included long lines, a ceremonial guest “unlocking” and commemorative giveaways, which retailers say indicate strong local enthusiasm for in-person Disney shopping.
- The Paramus location follows a successful prototype at Ross Park Mall in Pittsburgh in May and serves as a live experiment to gauge foot traffic and sales before any wider return of permanent Disney mall stores.