Overview

• New passholders receive Disney gift cards of $150 for Incredi-Pass, $100 for Sorcerer, $50 for Pirate, and $25 for Pixie Dust, valid at parks, Disney Springs, and shopDisney
• The gift card incentive is paired with resort discounts up to 35% and seasonal packages to enhance the value of Annual Pass purchases
• Annual Pass tiers remain fourfold, with the $1,549 Incredi-Pass offering no blockout dates and park hopping and three Florida/DVC-restricted passes priced from $1,079 to $469 with varying blackout periods
• Separate charges for Lightning Lane and other add-ons have diminished perceived passholder value, prompting Disney to deliver upfront perks instead of cutting base prices
• This week’s pilot of reservation-free days and the new incentives will show if added flexibility and spending power can reverse softening sales under competition from Universal’s Epic Universe