Overview

• Disney identified Buzz Lightyear, Judy Hopps, Doctor Doom, The Mandalorian and Grogu, Spider-Man, and Mickey Mouse as its official faces for 2025.
• Marvel unveiled a holographic tease of Doctor Doom that points to his central role connected to Avengers: Doomsday slated for 2026.
• The Mandalorian and Grogu were framed as Star Wars’ current engines through television storytelling and merchandise.
• Disney Animation elevated Judy Hopps as its standard-bearer with ties to the Zootopia+ series and a sequel in development.
• Buzz Lightyear was selected to represent Pixar despite Lightyear’s underperformance, and Mickey Mouse remains the company’s stabilizing icon.