Overview
- The companies announced the partnership at Adobe MAX on Monday, Nov. 9, formalizing a multiyear alliance to bring Adobe AI tools into Disney’s creative and production pipelines.
- Using Adobe Firefly Foundry, Disney and Adobe will co-develop custom generative models trained on Disney’s own intellectual property that Disney will own and keep private.
- Walt Disney Imagineering is already using Firefly Foundry workflows, including a sketch‑to‑image tool and a custom image model that turn hand drawings into ready concept art and shorten development from months to hours or days.
- Adobe will give Disney early access to Firefly, Firefly Foundry, Premiere and Photoshop and will assign engineering and research teams to support co‑innovation with StudioLAB and ESPN Edge.
- Observers note the move follows Disney’s 2026 cost‑cutting and layoffs and could reshape creative staffing and industry practice while also serving as a model for other brands seeking private, production‑grade AI.