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yesterday

Disney Moves to Merge Hulu Into Disney+ and Shift to Profit-Focused Reporting

It plans a unified app in 2026 that will fold Hulu into Disney+ as part of a drive to highlight direct-to-consumer profitability over subscriber metrics.

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Liza Colón-Zayas as Tina and Ayo Edebiri as Sydney in season three of "The Bear."
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Overview

  • Disney will stop reporting paid subscriber counts and average revenue per user for Disney+ and Hulu starting in fiscal Q1 2026 and for ESPN+ in fiscal Q4 2025, replacing those metrics with Entertainment Direct-to-Consumer profitability figures.
  • A new Disney+ streaming app launching in 2026 will fully integrate Hulu content and replace the Star tile in international markets under the unified platform.
  • In the June 2025 quarter, Disney’s combined Disney+ and Hulu subscriber base hit 183 million and the streaming segment posted a $346 million profit on 6% year-over-year revenue growth.
  • Analysts at MoffettNathanson estimate that consolidating Hulu into Disney+ could generate up to $3 billion in savings by eliminating duplicate technology and administrative costs.
  • Employees report Hulu’s standalone brand is being sidelined as Disney merges ad servers and channels most Hulu programming and ad inventory through the Disney+ platform.