Overview
- Disney announced the reorganization on September 22, 2026 with changes taking effect October 4, 2026 and formal promotions for two senior executives.
- Cathleen Taff was named president of Disney Entertainment – Studios and Consumer Products and will report to Disney Entertainment – Studios chairman Alan Bergman.
- Global licensing and publishing will report to Disney Entertainment – Studios under Taff while parks merchandise, retail stores and DisneyStore.com will remain inside Disney Experiences.
- Lisa Baldzicki was promoted to executive vice president of global experience and innovation for Disney Experiences to lead parks merchandise and a new team to identify and scale trends across the parks portfolio.
- Disney framed the move as a way to better connect IP development with merchandising and licensing and said it aligns with CEO Josh D’Amaro’s push for a more tech-forward, innovation-focused company.