Overview
- A joint memo from Thomas Mazloum and Alan Bergman says the majority of Disney Consumer Products will transfer from Disney Experiences into Disney Entertainment’s Studios beginning in October 2026.
- Disney frames the shift as an operational alignment to shorten the path from content creation to retail partners and to boost merchandise and licensing opportunities tied to films and TV shows.
- No leadership changes have been announced and Lisa Baldzicki is expected to remain president of Disney Consumer Products as the transition is phased through the rest of 2026.
- The business being moved includes licensing, the Disney Store retail platform, and Disney Publishing, a unit that helped generate an estimated $63 billion in retail sales of licensed products in 2025.
- This follows an earlier move of Disney Games into Entertainment and comes as the company continues its One Disney streamlining effort with further transition details to be released later in 2026.