Disney Leads April TV Viewership with 11.5% Share

Nielsen's new Media Distributor Gauge reveals Disney's dominance across multiple platforms, while YouTube remains the top individual streaming service.

• Disney has been the top media company since November 2023, consistently leading in TV viewership.
• YouTube, despite a slight decline, continues to be the most-watched streaming platform.
• Cable TV saw a growth in viewership in April, driven by sports events like the NCAA tournaments and NBA playoffs.
• Streaming and broadcast TV experienced minor declines in April compared to March.
• Amazon Prime Video had a significant boost due to the success of its new series, "Fallout."

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