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Disney Launches Toy Story 30th Anniversary Line With Timed Drops and Limited Editions

The campaign ties the 1995 classic’s milestone to next summer’s Toy Story 5 using scarcity, nostalgia, channel exclusivity.

Overview

  • Stoney Clover Lane’s cloud-print, five-piece collection goes live exclusively on DisneyStore.com on November 14 at 9 a.m. PST.
  • The Limited Edition Bo Peep doll arrives in a light-up display box and is capped at 3,900 units.
  • Select apparel is available at Walt Disney World and Disneyland, with Buzz and Woody quarter zips on DisneyStore.com and park styles coming online soon.
  • Loungefly’s Pizza Planet Car crossbody features moving wheels and working headlights as part of the anniversary lineup.
  • Collaborations span LEGO, Mattel, Funko, ColourPop, Pandora, and Crocs, with items including a Celebration Train & RC Car set, Storytellers figures, a Sid’s Room set, new Pop! figures, a Wheezy plush, a beauty collection, and a green alien charm.