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Disney Launches Imagineering Labs App at Disneyland

The iOS rollout lets select Magic Key holders try experimental AR storytelling and an AI park assistant so Imagineering can use guest feedback to refine, release, or retire concepts.

Overview

  • The Disney Imagineering Labs app went live Tuesday, Nov. 10, 2026, for Disneyland Magic Key holders and requires an iPhone 14 or newer for the initial iOS-only tests.
  • The first experiment, Secrets of the Spire, is a Galaxy’s Edge AR prologue that turns your phone into ‘quadnoculars’ to scan sites, ‘slice’ into systems as an AR minigame, trigger physical effects in the land, and end with a Rebel-or-Empire choice.
  • Disneyland Enchanted Guide is an AI-driven, multimodal park assistant being trialed in the app that can give directions, report wait times, identify sights from photos, and run hands-free with devices like Meta glasses or AirPods.
  • Early reporter tests recorded reliability and UX problems for the AI guide, including a hands-free wake word that worked less than half the time, inconsistent answers in some cases, and notable battery drain during AR play.
  • Imagineering labels each experiment by development phase and collects in-app feedback and surveys to decide whether to iterate, ship, or retire features, with Android support and a wider guest rollout planned but not yet available.