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Disney Launches Disney+ Perks Loyalty Program Ahead of Hulu Rollout

The U.S.-only initiative seeks to boost subscriber retention with discounts, free trials and sweepstakes entries.

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Overview

  • Disney+ Perks went live May 29 for U.S. subscribers, offering 12 launch benefits including a six-month DoorDash DashPass membership, adidas and Funko discounts, Clear+ and Duolingo trials, and in-game rewards.
  • Subscribers can enter sweepstakes for tickets to the “Freakier Friday” world premiere and a four-night Disney Destiny cruise, with entries open to all U.S. residents 18 and older.
  • Hulu Perks is scheduled to launch June 2 with weekly additions over the summer, featuring chances to win event tickets like Lollapalooza and Comic-Con plus partner offers from Microsoft and LG Electronics.
  • Disney+ added 1.4 million subscribers in Q1 2025 to reach 126.0 million worldwide, helping the streaming division turn profitable in late 2024.
  • Disney says new perks will drop regularly and plans to expand both Perks programs internationally later this year.