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Disney Launches Created in LA Creator Summit With Jon Youshaei

The two-day summit will showcase creator-made videos at Disney venues to deepen the company's ties to the creator economy.

Overview

  • Disney announced a two-day event conceived and hosted by creator Jon Youshaei that will open with a red carpet premiere at the El Capitan Theatre and continue with panels and performances on The Walt Disney Studios lot.
  • The invitation-scale summit is designed for about 350 creators, innovators and industry leaders to network, share ideas and explore business models for creator-led storytelling.
  • Organizers emphasize the event will feature creator-produced videos on Disney property, marking the first time the El Capitan Theatre will host a red carpet premiere of creator-made work.
  • Jon Youshaei was presented as the event host because of his platform experience at YouTube and Instagram and his large creator audience, which Disney says lends credibility to the summit.
  • Disney frames the initiative as part of a broader strategy to court younger, community-driven audiences and to integrate creator talent into studio pipelines, though a full lineup, ticketing details and commercial partners have not yet been released.