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5h ago

Disney Kicks Off World Princess Week 2025 With New Disney+ Special, Brand Ad and Global Product Launches

The weeklong push unites streaming premieres, park activations, retail drops, subscriber perks and animal‑sidekick programming across Disney platforms.

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Overview

  • LEGO Disney Princess: Villains Unite is now streaming on Disney+, anchoring the week’s new content lineup.
  • Disney released its All Princesses Make Magic brand spot on the Disney Kids YouTube channel, featuring music by Jacob Collier and a Santino Fontana cameo.
  • Disney Store and partners rolled out new merchandise, including Squishmallows box sets, Cakeworthy apparel, Jakks Pacific dresses with sidekicks, LEGO and Mattel playsets, and jewelry from Pandora and Kendra Scott.
  • Parks and experiences include limited‑time treats at Walt Disney World and Disneyland Paris, in‑store giveaways at LEGO Stores from Aug. 25–31, and NatGeo Kids/Animal Kingdom content linking princess sidekicks to real species.
  • Upcoming programming includes a Jodi Benson Royal Ride Along debuting Aug. 27 on YouTube and a Disneyland‑filmed Disney Princess concert streaming Aug. 29 on Disney+ and YouTube, with Disney+ also offering a 24/7 classics stream and flash sweepstakes; Disney and Make‑A‑Wish also report granting wishes for more than 100 children this year.