Disney Kicks Off Five-Day Hallo-Week With Nightmare Before Christmas Merch
The five-day event will deliver franchise-themed collections online and in parks through August 8 to sustain early-season Halloween excitement.
Overview
- Day one launch on August 4 features a Nightmare Before Christmas assortment including Jack Skellington “Pumpkin King” ear headbands, Oogie Boogie glow-in-the-dark spirit jerseys and themed apparel from Disney Parks Dress Shop.
- A Winnie the Pooh Halloween collection arrives August 5 with honey-themed t-shirts, plush-accented accessories and seasonal apparel inspired by Pooh’s friends.
- Silhouette teasers for days three through five hint at Maleficent and other villains plus classic character drops featuring Mickey, Goofy and Donald.
- Merchandise is available simultaneously online at DisneyStore.com and at Disneyland Resort and Magic Kingdom to tie digital exclusives with park offerings.
- Disney aims to boost guest engagement and retail sales by leveraging early-season Halloween merchandising alongside park events like Oogie Boogie Bash and Mickey’s Not-So-Scary Halloween Party.