Disney Invests $1.5 Billion in Epic Games for New Entertainment Universe

The strategic partnership aims to create a virtual theme park adjacent to 'Fortnite', featuring Disney's iconic franchises.

Disney announces a $1.5 billion investment in 'Fortnite' developer Epic Games, acquiring a minority stake.
The collaboration will develop a 'games and entertainment universe' with Disney brands like Star Wars, Marvel, Pixar, and Avatar.
Bob Iger emphasizes the deal's significance, marking Disney's largest foray into the video game industry.
The partnership reflects Disney's commitment to digital innovation and meeting younger audiences in the gaming space.
Analysts view the investment as a strategic move to enhance Disney's presence in the attention economy and attract younger demographics.