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Disney Invests $1 Billion in OpenAI, Licenses Characters to Sora

The three-year pact makes Disney the first major studio to license its IP to Sora, with rollouts slated for early 2026.

Overview

  • Disney will take a $1 billion equity stake in OpenAI and receive warrants to buy additional shares, with the transaction subject to board approvals and customary closing conditions.
  • A three-year license makes Disney Sora’s first major content partner, enabling more than 200 characters from Disney, Marvel, Pixar and Star Wars to appear in short AI-generated videos and images.
  • The agreement excludes talent likenesses and voices, reflecting creator and estate concerns over unauthorized use.
  • Sora and ChatGPT Images are expected to offer licensed character generation in early 2026, and a curated selection of user-made Sora clips will stream on Disney+.
  • Beyond licensing, Disney will use OpenAI APIs to build new products and features and will deploy ChatGPT for employees, with both companies pledging safety controls and respect for creator rights.